TRANSFORMING
WELLNESS INTO LASTING
EXPERIENCES
MY STORY
With 25 years of experience in the spa and wellness industry, Line has established herself as a pioneer in holistic treatments, concept development, and spa design. Recognised as a multi–award-winning facialist, she has dedicated her career to uniting her knowledge of the human body with her extensive experience in the spa industry, creating sensory designs and spa experiences that not only can be felt but also have a profound impact on the body.
She is the founder of Portrait Skincare, a high-end professional skincare brand that combines advanced technology with her grandmother’s secret herbal recipes – developed in harmony with the seasons and the natural cycles of life.
In 2013, she founded the award-winning clinic Dare to Care in Copenhagen, which today employs ten therapists. Line continues to serve as CEO and Creative Director of the company.
Since 2014, she has created signature spa treatments for renowned brands such as Rudolph Care, Karmameju, and L:A Bruket.
As a concept and spa designer, she has developed and designed The Seven Spa in Aarhus – a three-storey spa by the sea, part of Hotel Bassin Seven.The spa features 22 unique rituals inspired by nature and shaped through Nordic design. Apart from the spa design, her contribution to this project spans from treatment design, product curation, and guest journey development, as well as hotel interiors and overall experience direction.
In 2025, she is expanding her work to Africa, currently designing two spa projects in South Africa and Tanzania.
She has been both a winner and nominee of the Danish Beauty Award (2013, 2016, 2019, 2023) and served as a jury member in 2017, 2018, and 2025.
With an artistic and architectural family heritage (Morgen & Flemming Lassen, Børge Hovedskou), Line brings a unique combination of architectural understanding and deep knowledge of the human brain, senses, and nervous system. Drawing on her training as a therapist, along with expertise in colour therapy, aromatherapy, breathwork, yoga, and more, she creates spaces and experiences that are transformative – where both body and mind can truly rest.
VISION + CRAFT
I believe that a spa should be more than a place to relax – it should feel like coming home to yourself. A sanctuary where the senses awaken, the body finds balance, and the mind finally can be still. My vision is to create spaces that guide us back to our own inner rhythm – to that quiet place within where true well-being begins.
For me, wellness is not about fleeting moments of calm, but about transformation. I want every experience I create to leave a lasting imprint – a sense of having shifted, softened, or discovered something new within yourself. Because when we feel at home in our own body and mind, we are not just restored in the moment – we are changed for life.
I see spa design as storytelling: every element – from architecture and interiors to scents, lighting, colours, and rituals – should guide the guest on a journey where body and mind can truly rest. I strive to create atmospheres that transform stress into serenity and stillness – a place where you can be with yourself, even when surrounded by others. Because feeling truly comfortable means everything.
For me, working with brands, spas, and international projects is never just about design. No two projects are alike, yet my vision remains the same: to create something timeless, authentic, and truly heartfelt.
L I N E F R I I S
